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Study and process of obtaining clients Marketing refers to activities a company undertakes to promote the buying or selling of an item, service, or excellent. It is among the primary elements of service management and commerce. Marketers can direct their product to other companies (B2B marketing) or directly to consumers (B2C marketing). Despite who is being marketed to, a number of factors use, consisting of the point of view the marketers will use. Referred to as market orientations, they determine how marketers will approach the preparation phase of marketing. The marketing mix, which describes the specifics of the product and how it will be offered, is affected by the environment surrounding the item, the results of market research and marketing research, and the qualities of the product's target audience.

The term marketing, what is frequently referred to as bring in consumers, incorporates knowledge acquired by studying the management of exchange and is the service process of determining, anticipating and pleasing clients' wants and needs. Marketing is presently defined by the American Marketing Association (AMA) as "the activity, set of organizations, and processes for developing, interacting, delivering, and exchanging offerings that have value for clients, customers, partners, and society at big". Nevertheless, the definition of marketing has progressed throughout the years. The AMA examines this definition and its definition for "marketing research" every 3 years. The interests of "society at large" were included into the definition in 2008.

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The more recent meaning highlights the increased prominence of other stakeholders in the new conception of marketing. Current definitions of marketing place more focus on the customer relationship, rather than a pure exchange process. For instance, prolific marketing author and educator, Philip Kotler has developed his definition of marketing. In 1980, he specified marketing as "satisfying requirements and desires through an exchange process", and in 2018 defined it as "the procedure by which business engage consumers, develop strong client relationships, and create consumer worth in order to capture value from customers in return".  Key Reference  related meaning, from the sales procedure engineering point of view, defines marketing as "a set of processes that are interconnected and interdependent with other functions of a company focused on attaining consumer interest and complete satisfaction".